With 92.9 million people visiting the West End every year (a 2.0% increase on 2016), it’s vital that the area continually revitalises itself and moves forward.
Our flats are discreetly located in London’s most vibrant community and for generations, we have been conserving the unique character of the area, working to secure the prosperity of the place in which we live, work and invest.
Heart of London has now launched the Cultural Heart of London strategy at a point of global economic and social disruption. This is a time when vision, creativity and spirit are most needed to empower our workforce and visitors, to support community participation and to encourage people back to our iconic area.
Whether it’s improving air quality, expanding recycling programmes, or creating stunning public art installations, HOLBA is at the heart of making the West End a truly world-class destination to be enjoyed by everyone. You can find out about all the wonderful work being undertaken on the Heart of London website.
